Ghana’s sporting industry just received a major boost, thanks to a landmark $2 million sponsorship deal between MTN Ghana and the Ghana Football Association (GFA). This partnership, running until August 2027, positions MTN as the headline sponsor for all four of Ghana’s national football teams — the Black Stars, Black Queens, Black Satellites, and Black Starlets — as well as the Elite U-19 Championship.
This is more than a sponsorship — it’s an investment into the heartbeat of Ghana’s sports economy. Football in Ghana is not just a pastime; it’s a multi-million cedi industry that fuels tourism, broadcasting, merchandising, and job creation.
Economic Ripple Effects
The injection of $2 million will not only provide much-needed financial stability for team preparations, logistics, and infrastructure but will also create ripple effects across the economy.
- Tourism & Events: More competitive teams attract international friendlies and tournaments, drawing visitors and boosting local businesses.
- Media & Broadcasting: Increased investment in matches means higher production quality, attracting global viewership and advertising revenue.
- Merchandising & Branding: With national pride soaring, demand for jerseys and fan gear will surge, benefiting local manufacturers and retailers.
Empowering Grassroots Football
By including the Elite U-19 Championship, MTN and the GFA are ensuring that the pipeline of young talent is well-funded. Grassroots football development is essential for producing the next generation of stars and sustaining Ghana’s footballing legacy.
Corporate–Sports Partnerships: The Way Forward
This partnership underscores the importance of corporate involvement in sports. MTN Ghana’s commitment is a clear message to other businesses — investing in sports is investing in the nation’s cultural pride, youth empowerment, and economic growth.
As the Black Stars and other national teams gear up for future competitions, fans can look forward to a new era of excellence, both on and off the pitch. With the support of MTN, Ghana is not just playing the game — we’re elevating it.